Our Privacy Policy 

Your privacy is important to us at Alchemist (“Alchemist,” “Alchemist ApS”, “we,” or “us”). It is our policy to respect your privacy and comply with any applicable law and regulation regarding any personal information we may collect about you, including across our website, www.alchemist.dk, and other sites we own and operate.

This policy is effective as of 18 February 2021 and was last updated on 19 February 2021. 

Information We Collect 

Information we collect includes both information you knowingly and actively provide us with when being in contact with us by e-mail or telephone, during your visit with us, and any information automatically sent by your devices in the course of accessing our products and services.

The information our reservation system supplier Tock collects, and how they collect it can be viewed in their privacy policy here: https://www.exploretock.com/privacy

Log Data 

When you visit our website, our servers may automatically log the standard data provided by your web browser. It may include your device’s Internet Protocol (IP) address, your browser type and version, the pages you visit, the time and date of your visit, the time spent on each page, other details about your visit, and technical details that occur in conjunction with any errors you may encounter.

Please be aware that while this information may not be personally identifying by itself, it may be possible to combine it with other data to personally identify individual persons. 

Collection and Use of Information 

We may collect personal information from you when you do any of the following: Use a mobile device or web browser to access our content, contact us via email, social media, or on any similar technologies, and/or when you mention us on social media.

We may collect, hold, use, and disclose information in order to provide you with the highest possible level of hospitality, and personal information will not be further processed in a manner that is incompatible with these purposes.

Please be aware that we may combine information we collect about you with general information or research data we receive from other trusted sources. 

Security of Your Personal Information 

When we collect and process personal information, and while we retain this information, we will protect it within commercially acceptable means to prevent loss and theft, as well as unauthorised access, disclosure, copying, use, or modification. 

Although we will do our best to protect the personal information you provide to us, we advise that no method of electronic transmission or storage is 100% secure, and no one can guarantee absolute data security. We will comply with laws applicable to us in respect of any data breach. 

How Long We Keep Your Personal Information 

We store your information throughout Alchemist’s lifetime. This is to make sure that we can welcome you back and refer to your last visit even though this might be a long time ago. 

Disclosure of Personal Information to Third Parties 

We may disclose personal information to third parties such as employees and Tock. 

International Transfers of Personal Information 

The personal information we collect is stored and/or processed where we or our partners, affiliates, and third-party providers maintain facilities. Please be aware that the locations to which we store, process, or transfer your personal information may not have the same data protection laws as the country in which you initially provided the information. If we transfer your personal information to third parties in other countries: (i) we will perform those transfers in accordance with the requirements of applicable law; and (ii) we will protect the transferred personal information in accordance with this privacy policy. 

Your Rights and Controlling Your Personal Information 

You always retain the right to withhold personal information from us, with the understanding that your experience with us or of our website may be affected. We will not discriminate against you for exercising any of your rights over your personal information. If you do provide us with personal information you understand that we will collect, hold, use and disclose it in accordance with this privacy policy. You retain the right to request details of any personal information we hold about you.

If we receive personal information about you from a third party, we will protect it as set out in this privacy policy. If you are a third party providing personal information about somebody else, you represent and warrant that you have such person’s consent to provide the personal information to us.

If you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time. We will provide you with the ability to unsubscribe from our email database or opt-out of communications. Please be aware we may need to request specific information from you to help us confirm your identity.

If you believe that any information we hold about you is inaccurate, out of date, incomplete, irrelevant, or misleading, please contact us using the details provided in this privacy policy. We will take reasonable steps to correct any information found to be inaccurate, incomplete, misleading, or out of date. 

How to Make a Complaint 

If you believe that we have breached a relevant data protection law and wish to make a complaint, please contact us using the details below and provide us with full details of the alleged breach. We will promptly investigate your complaint and respond to you, in writing, setting out the outcome of our investigation and the steps we will take to deal with your complaint. You also have the right to contact the Danish Data Protection Agency in relation to your complaint. 

Limits of Our Policy 

Our website may link to external sites that are not operated by us. Please be aware that we have no control over the content and policies of those sites and cannot accept responsibility or liability for their respective privacy practices. 

Changes to This Policy 

At our discretion, we may change our privacy policy to reflect updates to our business processes, current acceptable practices, or legislative or regulatory changes. If we decide to change this privacy policy, we will post the changes here at the same link by which you are accessing this privacy policy.

If required by law, we will get your permission or give you the opportunity to opt in to or opt-out of, as applicable, any new uses of your personal information. 

Contact Us 

For any questions or concerns regarding your privacy, you may contact us using the following details: 

+45 31 71 61 61 or info@alchemist.dk

Kind regards,